Posted in NewsNotes Archive
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Best Practices in Marketing Come from Building Authentic Relationships
by Lynne Meredith Schreiber* All business is local. Even big business. Tim McIntyre, Vice President of Communications for Domino’s, believes that even his company, which serves one million pizzas daily around the world, is made up of a network of small business owners trying to make a living. Most organizations aim to capture a very small piece of a very small pond, which seems like it shouldn’t be hard to do at all. But it is. Leaders who are passionate about their causes and missions are faced with the challenge of transmitting important messages, saying them in compelling ways and capturing an audience in an era when there are so many messages flying about and so many overlapping audiences. It can be overwhelming. But it’s not impossible. 21st century marketing is an entirely different beast than anything we’ve ever known. And if you can understand the times we’re living in – and pull from the best of the past – you’ll succeed. Remember: everything starts at home. If you can’t reach your next-door neighbor with your message, don’t try to blast it from the mountaintop. Building a network and building a buzz for your business depends upon excellent interpersonal skills, a well-crafted message and a concrete understanding of your ideal audience. Here are five of Your People LLC’s Best Practices that’ll work for you, too. 1. Local Focus, Global Success Link to entire article for specifics on each item.
2. Elevate Everyone’s Purpose (otherwise known as Marry For-Profit and Not-For-Profit) 4. Don’t Fall Prey to Drama
5. Be Authentic
Additional insight: Read a conversation between Harvey Ovshinsky and Sharlan Douglas: "The 10 Most Important First Rules of Storytelling and How to Make Them Work for You" |
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News and Events Nonprofit Finance Fund (NFF), an advocate for a financially healthy and successful nonprofits, invites you to take their anonymous survey about your organization's financial challenges and opportunities in 2010 and 2011. NFF looks forward to sharing the results which will be used to generate widespread awareness of the real-time challenges nonprofits face. Survey available until February 15. Questions? Contact Jennifer Talansky (nff at nffusa.org, 212-868-6710).  NEW's Board Matching Event Tuesday, March 29, 5–7:30pm Kensington Court Hotel, 610 Hilton Blvd., Ann Arbor
Nonprofit organizations need talented and dedicated individuals to serve on their boards and committees. Spring into Service is a fun and lively event that takes some of the mystery out of board matching. Members of the community meet face-to-face with organizations in lightning rounds to learn about their missions and the kinds of help they need.
More information.
Covers important aspects of recruiting new members for a nonprofit’s board of directors including recruitment planning, identifying and cultivating candidates, and electing new members. More information and registration.
Major Gifts: Tips & Myths
The Association of Fundraising Professionals (AFP) is hosting this networking, roundtable, and luncheon with panel discussion. More information.
Learn techniques for creating your brand and communications plan, and, most importantly, how to promote the work of your nonprofit. Interact with panelists Michele Levy, BrandStrat; Lynne Cohn Schreiber, Your People, LLC; Christianne Sims, Chief Engagement Officer – Urbanize (D); Deb Patrick, dpcreative. More information and registration.
More information.
Addresses the roles and responsibilities of a board member, including board operations, strategic planning, resource development, oversight and ambassadorship. More Information and registration.
Join a seasoned board member in a fast-paced 1.5 hour session about ways to get your board to be better ambassadors. Learn how to jump start their involvement in raising money! More information and registration.
Earned Income Strategies: a 3-day Workshop for Nonprofit Organizations Advocacy OK! The National Council of Nonprofits wants to remind us that charitable organizations can engage in advocacy. As they say, it’s legal, it’s needed and it’s easy. Read their Guide to Nonprofit Advocacy. They also encourage us to safeguard our nonprofit's advocacy activities by filing the 501(h) election. A one-time simple form with the IRS will remove possible future headaches. Kids Count in Michigan Data Book: The Education Connection "While schools are the key to producing Michigan’s next generation of skilled workers, education doesn’t start and stop at the classroom door. A new report concludes that other supports needed by children are unraveling." Kids Count in Michigan Data Book 2010 has just been released. Find data by county and comparisons by state. Download the entire report or selected sections for free.
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