Leading experts say static Web sites will be a thing of the past within five years.  Web 2.0 tools - blogs, social networks, YouTube, and others - can help you recruit new volunteers, find new donors, better serve your community, and reduce your operating expenses.

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The Next Level: Using Social Media Creatively

So you already have a Facebook page and a Twitter account. You know how to use them. But do you know how to use them well? This class addresses creative ways of making social media work for you, and how to look at your media efforts from a new perspective. We will look at examples of creative social media, as well as brainstorm fresher and more creative approaches for your organization. Please bring a laptop with a wireless card in order to access our wireless network.

At the NEW Center, 1100 N Main St, Ann Arbor 48104

• Friday, February 19 | 9 am - 12 noon

Social Media Time Savers

Feeling overwhelmed by the addition of social media to your workflow?  Wondering how to maintain your social media presence among all the other work you already have to do? Learn how you can engage nonprofit staff members, volunteers, and your constituencies in your online campaigns. Tips include how to use online tools to integrate messages across platforms and how to analyze the impact you're making for resource planning. This workshop assumes that your organization has already established a presence through social media via Facebook, Twitter, YouTube, blogging, etc. Please bring a laptop with a wireless card in order to access our wireless network.

Linh Song, MSW is the director of npServ, an information technology program of Nonprofit Enterprise at Work (NEW).  Ms. Song has a strong technical background having worked in the I.T.industry and created online communities with nonprofits for the past 11 years.  She has worked with Fortune 500 companies and government entities including eBay, the United Nations, U.S. Department of State, and Bank of America.  Ms. Song is also active in the nonprofit community having founded a nonprofit and recently served as the Executive Director of Ethica, an international advocacy group for ethical adoption practices.  Through this work she has supported online communities of nearly 2,000 members and conducted online fundraisers, one of which resulted in over $20,000 in 3 days.  She uses her social networking expertise in YahooGroups, Facebook, Flickr, Twitter, and blogging in order to diversify funding sources and promote nonprofit missions to new audiences.  Ms. Song holds an M.S.W. from the University of Michigan School of Social Work and works from NEW offices in both Detroit and Ann Arbor.

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Past Offerings

This class will cover various aspects of social media for organizations that serve young people, including utilizing youth volunteers to achieve social media goals, how to monitor their online activities (we will set up your social media accounts to notify you via text message and e-mail), training young people to use social media wisely, and how to use social media to connect with the young people you serve. Please bring a laptop with a wireless card in order to access our wireless network.

Blogs, Facebook and Social Media: An Introduction

Serving your community in a down economy is difficult and organizations are looking for innovative ways to do more with less. Web 2.0 tools and online community building can help address this situation cost-effectively, immediately, and virally.